Branding for a Chinese fusion food restaurant called MADAME WONG.
Using a geometric typeface to create an efficient, attractive and eye-catching logo design concept using the initials «MW». The bold and sans-serif monogram is divided into 2 symetric shapes in order to enhance the modernity of the fusion food. A visual representation of Chinese kakemonos, is centered in a strong outilined rectangle, in the creative style of traditional Asian culture.
A classic Chinese font is placed underneath the logotype to add a touch of traditional culture, balanced out with the modern monogram.
The global branding concept is applied to business cards, bags, menu and chopsticks on which are implemented the logotype and the strong graphic design elements.